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Intakes
Sep Nov
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Duration
3 years

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Internship
Internship available
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Asia Pacific University of Technology & Innovation (APU)
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Intakes : Sep Nov
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Duration : 3 years
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Internship : Internship available
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Award : Asia Pacific University of Technology & Innovation (APU)

Is this course for you?

Step 1 Check Entry Requirement
A-Level DD UEC 5B STPM CC Foundation CGPA 2.0
Step 2 Check Course Fees
Estimated fees is RM 97,400
Step 3 Check Nett Fee with Scholarship
Scholarships available: 6 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 36 institutions with 104 awards

Entry Requirements

Fees

Registration Fee
MYR 800
Resource Fee
-
Tuition Fee (Home)
MYR 96,600
Estimated Total Fees
MYR 97,400
Deposits
Library Deposit @ MYR 500 / Once-off

Awards & Scholarships

Course Content

DEGREE LEVEL 1

Common Modules

Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills

 

DEGREE LEVEL 2

Common Modules

Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods

Specialised Modules

E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Social Media and Communication
Creative Copywriting

 

INTERNSHIP 16 WEEKS

 

DEGREE LEVEL 3

Common Modules

Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

MQA COMPULSORY SUBJECTS*

Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum


(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.

Interested in

Marketing

from APU, Technology Park Malaysia Campus?


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