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Intakes
Feb Apr Sep
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Duration
3 years

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MQA Status
Accredited
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Internship
Internship available
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Asia Pacific University of Technology & Innovation (APU)
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Intakes : Feb Apr Sep
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Duration : 3 years
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MQA Status : Accredited
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Internship : Internship available
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Award : Asia Pacific University of Technology & Innovation (APU)

Is this course for you?

Step 1 Check Entry Requirement
A-Level EE UEC 5B STPM CC Foundation CGPA 2.0
Step 2 Check Course Fees
Estimated fees is RM 87,800
Step 3 Check Nett Fee with Scholarship
Scholarships available: 4 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 30 institutions with 92 awards

Entry Requirements

Fees

Registration Fee
MYR 800
Resource Fee
-
Tuition Fee (Home)
MYR 87,000
Estimated Total Fees
MYR 87,800
Deposits
Library Deposit @ MYR 500 / Once-off

Awards & Scholarships

Course Content

DEGREE LEVEL 1

Common Modules

Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills

 

DEGREE LEVEL 2

Common Modules

Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods

Specialised Modules

Integrated Marketing Communications 1
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Probability & Statistical Modelling
Human-Computer Interaction

 

INTERNSHIP 16 WEEKS

 

DEGREE LEVEL 3

Common Modules

Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

MQA Subjects

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

Interested in

Marketing

from APU, Technology Park Malaysia Campus?


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