Course Content
DEGREE LEVEL 1
COMMON MODULES
- Accounting Skills
- Business and Communication Skills
- Digital Thinking and Innovation
- Introduction to Management
- Marketing
- People Management
- Fundamental of Entrepreneurship
- Introduction to Hospitality & Tourism
- Introduction to Service Management
- Legal Aspects in the Hospitality and Tourism Industry
- Introduction to VRAR and Metaverse
DEGREE LEVEL 2
COMMON MODULES
- Digital Marketing
- Consumer Behaviour
- Business Research Methods
- Innovation Process
- E-Tourism
- Geography of Travel and Tourism
- International Cultural and Communication
SPECIALISED MODULES
- Retail Travel Operation
- Ticketing and Computer Reservation System
- Hospitality & Tourism Revenue Management
- Hotel Accommodation Management
- Restaurant Management
INTERNSHIP (16 weeks)
DEGREE LEVEL 3
COMMON MODULES
- Crisis Management and Communication
- Venture Building
- International Tourism Marketing
- Meetings, Incentives, Conventions and Exhibitions
- Monitoring and Evaluation of Service Management
- Managing People and Performance
- Investigations in Hospitality Management
- Tourism Policy, Planning and Development
- Sustainability in Tourism & Hospitality Industry
- Hotel Innovation Management
- Hospitality Management Project
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
