Course Content
DEGREE LEVEL 1
Common Modules
Trends and Visual Thinking
Motion Graphics
Creative Project
Project Management
Digital Illustration
Specialised Modules
Introduction to Graphic Design
Principles of Advertising
Client Brief Concept
Marketing Fundamentals, Consumer Behavior and Creative Practice
DEGREE LEVEL 2
Common Modules
From Script to Screen
Digital Film Production
Creativity and Innovation
Visual Culture
Specialised Modules
Advertising: Industry, Culture and Practice
Professional Practice: Client and Agency Management
Brand Strategy and Application
Advertising: Media Planning and Purchasing
Digital and Experiential Advertising
Copywriting and Creative Direction
INTERNSHIP 16 WEEKS
DEGREE LEVEL 3
Common Modules
Research Project Report
Exhibition Design
Design Futures
Specialised Modules
Integrated Marketing Communications
Digital Advertising: Individual Professional Project
Digital Advertising Analytics
Digital Advertising: Team Professional Project
MQA Subjects
- Ethnic Relations (M’sian Students)
- Islamic & Asian Civilisation (M’sian Students)
- Malaysian Studies (Int’l Students)
- Malay Communication Language (Int’l Students)
- Workplace Professional Communication Skills
- Employee & Employment Trends
- Co-Curriculum
