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Intakes
Feb Apr Sep
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Duration
3 years

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MQA Status
Provisional
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Internship
Internship available
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Asia Pacific University of Technology & Innovation (APU)
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Intakes : Feb Apr Sep
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Duration : 3 years
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MQA Status : Provisional
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Internship : Internship available
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Award : Asia Pacific University of Technology & Innovation (APU)

Is this course for you?

Step 1 Check Entry Requirement
A-Level EE UEC 5B STPM CC Foundation CGPA 2.0
Step 2 Check Course Fees
Estimated fees is RM 78,800
Step 3 Check Nett Fee with Scholarship
Scholarships available: 4 Awards
Step 4 Determine Your Best Option
Compare Communication courses & estimated total fee across 23 institutions with 84 awards

Entry Requirements

Fees

Registration Fee
MYR 800
Resource Fee
-
Tuition Fee (Home)
MYR 78,000
Estimated Total Fees
MYR 78,800
Deposits
Library Deposit @ MYR 500 / Once-off

Awards & Scholarships

Course Content

Year 1

  • Intercultural Communication
  • Introduction to Graphic Design
  • Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • Digital Illustration Techniques
  • Core Concepts in Communication Theories
  • Principles of Advertising
  • Contemporary Media Studies
  • Principles of Public Relations

Year 2

  • Visual Culture
  • Managing Creativity and Innovation
  • Strategic Event Planning and Management
  • Public Relations Strategies and Tactics
  • Social Media
  • Researching Media and Communication
  • Journalism

Year 3

  • Crisis Communications
  • Persuasive Copywriting
  • Audiences and Fandom
  • Investigations in Media and Communication Studies
  • Broadcast Journalism
  • Global Advertising Practices
  • Media and Communication Project

Year 2 (choose 1)

  • Political Communication
  • Digital and Experiential Advertising

Year 3 (choose 1)

  • Communication Audit and Strategy
  • Integrated Marketing Communications Practice

MQA Compulsory Subjects

  • Ethnic Relations
  • Islamic and Asian Civilisation
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

Interested in

Communication

from APU, Technology Park Malaysia Campus?


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