Course Content
Year 1
- Intercultural Communication
- Introduction to Graphic Design
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Digital Illustration Techniques
- Core Concepts in Communication Theories
- Principles of Advertising
- Contemporary Media Studies
- Principles of Public Relations
Year 2
- Visual Culture
- Managing Creativity and Innovation
- Strategic Event Planning and Management
- Public Relations Strategies and Tactics
- Social Media
- Researching Media and Communication
- Journalism
Year 3
- Crisis Communications
- Persuasive Copywriting
- Audiences and Fandom
- Investigations in Media and Communication Studies
- Broadcast Journalism
- Global Advertising Practices
- Media and Communication Project
Year 2 (choose 1)
- Political Communication
- Digital and Experiential Advertising
Year 3 (choose 1)
- Communication Audit and Strategy
- Integrated Marketing Communications Practice
MQA Compulsory Subjects
- Ethnic Relations
- Islamic and Asian Civilisation
- Workplace Professional Communication Skills
- Employee & Employment Trends
- Co-Curriculum
