Course Content
Year 1
COMMON MODULES
Intercultural Communication
Introduction to Graphic Design
Digital Illustration
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Fundamental of Entrepreneurship
SPECIALISED MODULES
Core Concepts in Communication Theories
Principles of Advertising
Contemporary Media Studies
Public Relations 1
Year 2
COMMON MODULES
Visual Culture
Innovation Processes
SPECIALISED MODULES
Strategic Event Planning and Management
Public Relations 2
Social Media
Researching Media and Communication
Journalism
Political Communication
Year 3
COMMON MODULES
Integrated Marketing Communications Practice
Venture Building
SPECIALISED MODULES
Crisis Communications
Audiences and Fandom
Investigations in Media and Communication Studies
Broadcast Journalism
Global Advertising Practices
Media and Communication Project
Year 2 (choose 1)
Copywriting and Creative Direction
Digital and Experiential Advertising
Year 3 (choose 1)
Communication Audit and Strategy
Persuasive Copywriting
MQA COMPULSORY SUBJECTS*
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
