Course Content
Year 1
COMMON MODULES
Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Accounting Skills
Marketing
Business Law
Fundamentals of Entrepreneurship
Year 2
COMMON MODULES
Behavioural Science in Organisation
Operations Management
Innovation Process
Business Ethics and Governance
Business Research Methods
Delivering Customer Value
Enterprise Resource Planning with SAP Platform
SPECIALISED MODULES
E-Business Management
Digital Marketing
E-Commerce
Social Media & Communication
Year 3
COMMON MODULES
Strategic Management
Venture Building
SPECIALISED MODULES
Digital Strategy and Analytics
Managing Change
Investigations in Business Management
Contemporary Management
E-Business Procurement
Enabling Technologies for Digital Marketing
Global Marketing
Business Management Project
Year 2
ELECTIVE MODULES (CHOOSE 1)
Managing Finance OR Financial Management
Year 3
ELECTIVE MODULES (CHOOSE 2)
Corporate Finance OR Building Customer Relationships
Integrated Marketing Communications OR
Retail Marketing Management
MQA COMPULSORY SUBJECTS*
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
