Asia Pacific University of Technology & Innovation (APU)

BACHELOR OF ARTS (HONOURS) IN BUSINESS MANAGEMENT WITH A SPECIALISM IN BUSINESS ANALYTICS

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Intakes
Sep Nov
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Duration
3 years

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Internship
YES
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Asia Pacific University of Technology & Innovation (APU)
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Intakes : Sep Nov
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Duration : 3 years
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Internship : YES
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Award : Asia Pacific University of Technology & Innovation (APU)

Is this course for you?

Step 1 Check Entry Requirement
A-Level DD UEC 5B Diploma CGPA 2.0 STPM CC Foundation CGPA 2.0
Step 2 Check Course Fees
Estimated fees is RM 97,400
Step 3 Check Nett Fee with Scholarship
Scholarships available: 6 Awards
Step 4 Determine Your Best Option
Compare Business and Management courses & estimated total fee across 51 institutions with 138 awards

Entry Requirements

Fees

Registration Fee
MYR 800
Resource Fee
-
Tuition Fee (Home)
MYR 96,600
Estimated Total Fees
MYR 97,400
Deposits
Library Deposit @ MYR 500 / Once-off

Awards & Scholarships

Course Content

Degree Level 1

Common Modules

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

 

Degree Level 2

Common Modules

  • Behavioural Science in Organisation
  • Innovation Process
  • Enterprise Resource Planning with SAP Platform
  • Business Ethics and Governance
  • Delivering Customer Value
  • Business Research Methods

Specialised Modules

  • Operations Management
  • E-Business Management
  • Critical Thinking in Management
  • Data Analytics in Accounting & Finance
  • Data Management

Internship (16 weeks)

 

Degree Level 3

Common Modules

  • Strategic Management
  • Leadership Theory and Practice
  • Venture Building

Specialised Modules

  • Data Strategy and Analytics
  • Managing Change
  • Asian Economics
  • Investigation in Business Management
  • Contemporary Management
  • Global Marketing
  • Business Management
  • Project

Degree Level 2

Elective Module

  • Managing Finance OR Financial Management

 

Degree Level 3

Elective Module

  • Behavioural Science & Marketing Analytics OR HR Analytics
  • Strategic Marketing Planning OR International Strategic Management

MQA Compulsory Subjects*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

Interested in

Business and Management

from APU, Technology Park Malaysia Campus?


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