Course Content
Year 1
Semester 1
Hubungan Etnik
TITAS
English for Business Communications
Principles of Marketing
Principles of Management
Semester 2
Principles of Microeconomics
Introduction to Financial Accounting
Introduction to MIS
Business Mathematics
English for Business Studies
Semester 3
Principles of Macroeconomics
Introduction to Costing
Fundamentals of Business & Entrepreneurship
Time Management
Business Statistics
Year 2
Semester 4
The Development of Science and Human Civilization
Organizational Behaviour
Total Quality Management
Business and Consumer Law
Operations Management
Co-curriculum 1
Semester 5
Human Resource Management
Product Innovation and Commercialization
Consumer Behaviour
Automotive Industry Environment
Semester 6
Business Ethics
Marketing Management
Marketing Research
Year 3
Semester 7
Retail Marketing Management
International Marketing
Integrated Marketing Communication
Strategic Marketing
Semester 8
Strategic Planning and Implementation
Final project
Cases & Practices in Automotive Business
Semester 9
Internship
Brand Management
Publicity & Media Writing
Sales Management
Advertising Management
Relationship Marketing
Services Marketing
