Course Content
Compulsory 必修
- Computer Applications 电脑应用
- Consumer Behaviour 消费者行为
- Financial Accounting I 财务会计 I
- Fundamentals of Management 管理基础
- Fundamentals of Marketing 营销基础
- Microeconomics 微观经济学
- Communicative English 交际英语
Core 主修
- Computer Reservation Systems 旅游预订系统
- Concept of Ecotourism 生态旅游概念
- Entrepreneurship for Tourism 旅游创业
- Food and Culture in Tourism and Hospitality Industry 旅游和酒店业的食品与文化
- Geography for Tourism and Travel 旅游与地理
- Introduction to Leisure and Recreation 休闲与娱乐简介
- International Tourism Business 国际旅游业务
- International Tour Planning Operations 国际旅游 规划操作
- Introduction to Tourism and Travel Industry 旅游与旅行业简介
- Local Tour Planning and Operations 国内旅游规划与操作
- Managing Guest Experience 宾客体验管理
- MICE 会展管理
- Tourism Destination Planning and Development 旅游目的地的规划与发展
- Tourism Promotion and Marketing 旅游推广与营销
- Transportation for Tourists 游客交通与运输
- Travel Agency Operations 旅行社运营
- Travel Ticketing 旅游票务
- Industrial Placement 实习
Elective (Core) 必选选修
- Basic Chinese / Introduction to Chinese Culture 基础中文 / 中国文化概论
Elective (Open) 公开选修
- Business Communication 商务沟通
- General English 通用英语
