Course Content
YEAR 1
Co-curriculum
Communication Skills in Public Relations
Communicative English
Design for Media
Elective I
Interpersonal Communication
Introduction to Advertising
Introduction to Mass Communication
Media Planning
MPU1*
MPU3
National Language / Other Language
Public Relations
Public Relations Writing
Sun Zi's Art of War and Business Strategies
YEAR 2
Advanced Public Relations Writing
Advertising and Society
Advertising Copy Writing
Communication Theories
Corporate Social Responsibility
Crisis Management in Public Relations
Digital Communication Technology
Elective II
Integrated Marketing Communication
Media Planning
Project 1
Public Relations Research
YEAR 3
Industrial Training
Media Law and Ethics
MPU1**
Organisational Communication
Project 2
Public Relations Practices
Social Media for Public Relations
Elective I - Choose 1 course(s)
Customer Relationship Management
Industrial Relations
Service Management
Elective II - Choose 1 course(s)
Digital Technologies and Application
Fundamentals of Digital Media Technology
Introduction to Internet of Things and Its Applications
MPU1* - Choose 1 Course(s)
Falsafah dan Isu Semasa - For Local Students
Bahasa Melayu Komunikasi 2 - For International Students
MPU1** - Choose 1 Course(s)
Philosophy and Current Issues - For International Students
Penghayatan Etika dan Peradaban - For Local Students
MPU3 - Choose 1 Course(s)
Business and Society
Confucianism and Modern Society
Culture and Communication
Introduction to Political Science
Introduction to Sociology
Malaysian Economy
National Language/Other Languages - Choose 1 Course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language
Co-Curriculum - Choose 1 Course(s)
Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Abroad
Leadership and Teambuilding
Management of Martial Arts Activity
Management of Sports Activity
Managing Personal Finance
Music Performance
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ
