Course Content
YEAR 1
Accounting in Practice
Business Finance
Consumer Behaviour
Corporate and Business Law
Elective II
English for Business
Information Systems
Management Principles
MPU1*
Principles of Macroeconomics
Principles of Marketing
Principles of Microeconomics
Quantitative Techniques I
Quantitative Techniques II
YEAR 2
Co-Curriculum
Customer Relationship Management
Elective III
English for Management
Global Marketing
Logistics Management
Marketing Analysis and Decision Making
Marketing Research in Practice
MPU1**
MPU Elective I
Product Management
Retail Management
Sun Zi's Art of War and Business Strategies
YEAR 3
Business Ethics
Elective I
Elective IV
Electronic Marketing
Entrepreneurship
Industrial Training
International Business
Marketing Communication Strategy
National Language/Other Languages
Research Project
Service Management
Strategic Marketing Planning and Control
Elective I - Choose 1 Course(s)
Human Resource Management
Managing Information Systems
Elective II - Choose 1 Course(s)
Advertising and Promotion
Business-To-Business Marketing
Event Management
Elective III- Choose 1 Course(s)
E-Commerce
Operations Management
Elective IV- Choose 1 Course(s)
Business Analytics
Confucianism and Modern Society
Information Technology in Customer Relationship Management
Interpersonal Communication
Introduction to Multimedia
Public Speaking and Oral Presentation
Technopreneurship
MPU1* - Choose 1 Course(s)
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU1** - Choose 1 Course(s)
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
MPU Elective I - Choose 1 Course(s)
Business and Society
Malaysian Economy
National Language/Other Languages - Choose 1 Course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Introduction to Chinese Language I
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Tamil Language
Co-Curriculum - Choose 1 Course(s)
Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Abroad
Leadership and Teambuilding
Managing Personal Finance
Music Performance
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ
