Course Content
Introduction to Information Technology
Introduction to Mass Communication
Design Fundamentals
Introduction to Electronic Publishing
Mass Media and Society
Chinese Writing for the Mass Media OR Music Appreciation
Consumer Behaviour
Introduction to Advertising
Malaysia: Cultural & Religious Practices
Basic Photography
Design for Print
Advertising Copywriting
Multimedia for Advertising
Effects of Advertising
Communication Law
Advertising Creative Campaign
Media Planning
Measurement of Advertising Effectiveness
Industrial Attachment
Translation : BM, English & Chinese OR Translation : BM & English
Marketing
