Course Content
IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Human Resource Management
Management Information Systems
Principles of Finance
Operations Management
Case Study
Pricing Strategy
Product Innovation
Strategic Planning and Management
Marketing Insight
Brand Building Advertising & Promotion
Sales Management
Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce
Strategic Marketing and Decision Making
Industrial Training
Retail Management
Marketing Metrics
Electives
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English for Tertiary Studies
Critical Thinking/Bahasa Kebangsaan A
Falsafah dan Isu Semasa, Academic English
Contemporary Malaysian Issues
Penghayatan Etika dan Peradaban
English for Career Preparation
Co-curricular courses.
