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Intakes
Feb Jun Nov
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Duration
3 years

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Internship
YES
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Dual Award - Coventry University, United Kingdom
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Intakes : Feb Jun Nov
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Duration : 3 years
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Internship : YES
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Award : Dual Award - Coventry University, United Kingdom

Is this course for you?

Step 1 Check Entry Requirement
A-Level DD UEC 5B Diploma CGPA 2.00 STPM CC Foundation CGPA 2.00
Step 2 Check Course Fees
Estimated fees is RM 37,400
Step 3 Check Nett Fee with Scholarship
Scholarships available: 2 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 36 institutions with 104 awards

Entry Requirements

Fees

Registration Fee
MYR 150
Resource Fee
-
Tuition Fee (Home)
MYR 37,250
Estimated Total Fees
MYR 37,400

Awards & Scholarships

Course Content

IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Human Resource Management
Management Information Systems
Principles of Finance

Operations Management
Case Study
Pricing Strategy
Product Innovation
Strategic Planning and Management
Marketing Insight
Brand Building Advertising & Promotion
Sales Management
Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce

Strategic Marketing and Decision Making
Industrial Training
Retail Management
Marketing Metrics

Electives

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English for Tertiary Studies

Critical Thinking/Bahasa Kebangsaan A

Falsafah dan Isu Semasa, Academic English

Contemporary Malaysian Issues

Penghayatan Etika dan Peradaban

English for Career Preparation

Co-curricular courses. 

Interested in

Marketing

from TARUMT, Setapak?


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