Course Content
IT Fundamentals and Applications
Business Communication
Business Statistics
Principles of Accounting
Microeconomics
Macroeonomics
Business Mathematics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Advertising and Promotion
Human Resource Management
Management Information Systems
Elective I
Operations Management
Principles of Finance
Elective II
Project Paper
Pricing Strategy
Product Management
Strategic Planning and Management
Business Research
Customer Relationship Management
Strategic Marketing & Decision Making
Integrated Marketing Communications
Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce
Applied Marketing Research
Industrial Training
