Course Content
Subject Listing (Year 1)
9 COMPULSORY SUBJECTS
- ACC101 Financial Accounting 1
- ACC103 Management Accounting 1
- ECO101 Principles of Microeconomics
- ECO102 Principles of Macroeconomics
- ITC101 Information Technology for Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
Subject Listing (Year 2 & 3)
MARKETING (16 COMPULSORY SUBJECTS)
- FIN201 Business Finance
- HRM201 Managing Human Resources
- MGT212 Business Analytics for Decision Making
- MKT201 Consumer Behaviour
- MKT203 Distribution & Logistics Management
- MKT205 Sales Management
- MKT207 Product Management
- MKT209 Digital Marketing
- MGT301 Operations Management
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT303 Marketing Research
- MKT304 Competitive Marketing Planning & Strategy
- MKT306 Services Marketing
- MKT311 Innovative Product Development and Management
- MGT400 Graduation Project
And choose 2 electives of 4-credit value from any Year 2 or Year 3 subjects***
*** Students have a choice of the digital marketing track, e-commerce track or the general marketing track. Please refer to the Faculty for further information.
Electives (partial list)
- ACC201 Management Accounting 2
- ACC291 Islamic Bank Management
- ACC312 Reporting Framework & Accounting Practice
- BBA301 Human Resource Analytics
- BBA303 Marketing Analytics
- BKG301 Comparative Banking Structure
- BIP300 Business Internship Programme
- COM200 Managerial Communication
- ECO203 International Economics
- FIN203 Financial Institutions Instruments and Markets
- FIN204 Investment Analysis & Decision Making
- FIN206 Introduction to Technical Analysis & Trading
- FIN207 Mergers & Acquisitions
- FIN301 Corporate Finance
- ITC201 Principles of Web Design
- ITC304 Digital Payment and Security
- LAW201 Company Law
- LAW305 International Business Law
- LAW311 Cyberlaw & Ethics
- MAT201 Business Mathematics
- MGT200 Small Business Management
- MGT201 Organisational Behaviour
- MGT202 E-Business
- MGT204 Asian Entrepreneurship & Innovation
- MGT205 Asian Business Environment
- MGT209 Production & Logistics Management
- MGT211 E-Commerce
- MGT300 Managing People across Cultures
- MGT302 Change Management
- MGT303 Corporate Policy & Strategy
- MGT304 Strategic International Business Management
- MGT305 Business Ethics & Social Responsibility
- MGT312 E-Commerce Strategies
- MKT206 Retail Managementv
- MKT208 Brand Management
- MKT212 Social Media Marketing
- MKT213 Mobile Marketing
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT305 Strategic Marketing Relationship
- MKT307 Environmental Marketing
- MKT308 B2B Marketing
- MKT313 Digital Product Management
- MKT314 Search Marketing
- QBM201 Advanced Business Statistics
Subject Listing (MPU)
4 COMPULSORY MPU SUBJECTS
MPU1 (CHOOSE 2 SUBJECTS)
- MPU3183 Penghayatan Etika dan Peradaban
- MPU3193 Falsafah dan Isu Semasa
- MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU 2/MPU 3
- MPU3213 Bahasa Kebangsaan A***
- MPU3373 A * Gen Careers in Malaysia and Beyond
*** For Malaysian students without a credit in SPM Bahasa Melayu.
MPU 4(CHOOSE 1)
- MPU3412 Co-curriculum – Sports 2
- MPU3432 Co-curriculum – Event Management 2
