Course Content
YEAR 1
Accounting
Convention Sales
Creative Design for Events
Fundamentals of Management
Integrated Marketing Communication for Events
Introduction to Business Event
Introduction to the Event Industry
IT Applications
Mechanics of Event Planning
Professional Development Skills
Special Event Management
Team Development Skills
YEAR 2
Business Statistics
Corporate and Incentive Travel Management
Entertainment Management
Event Production and Operation
Event Project Management
Event Risk Management
Human Resource Management
Legal Aspects for Hospitality and Tourism
Revenue and Profit Management
Service Quality Management
Elective 1
Elective 2
YEAR 3
Entrepreneurship
Honours Seminar Series
Internship
Project
Research Methodology
Elective 3
Elective 4
Malaysian Studies 3 / Ethnic Relations
Bahasa Melayu Komunikasi 2 / Islamic Civilisation and Asian Civilisation
Academic Writing Skills
Professional Ethics
Social Responsibility
