Course Content
YEAR 1
Advertising Principles
Communication English 102
Communication English 103
Computer Graphics
Creative Thinking
Introduction to Sociology
Marketing Principles
Marketing Research
Mass Communication
Media : Research, Strategy, Planning and Buying
Presentation Skills
YEAR 2
Advertising Campaign Management
Brand Management
Consumer Behaviour
Contextual Studies
Creative Concept Development
Creative Process and Execution
Cross Cultural Studies for Marketing and Advertising
In-Company Practical Training
YEAR 3
Digital Marketing
Portfolio Building
Advertising
Copywriting
Visual Communication
Marketing
Integrated Marketing Communications
International Marketing
