Course Content
YEAR 1
Fundamentals of Marketing
Human Resource Management
Commercial Law
Intercultural Issues in Business and Management
Operations Management
Enterprise Concepts & Issues
Management Theories in Practice
YEAR 2
Business Research Methods
Innovation Management
Strategic Management
Business Venturing
Business Analysis and Consulting
YEAR 3
International Business
Global Trends and Ethics
Choose 2 Approved Enterprise Option
YEAR 1
Organisational Behaviour
Marketing Perspectives
YEAR 2
Consumer Behaviour
Resourcing and Talent Management
Critical Approaches to Management
Marketing Communications
YEAR 3
Retail Marketing
Marketing Sustainability
The Contemporary Workforce
High Growth Companies
Marketing and Management in SMEs
Changing Trends in Employment
