Course Content
Subject Listing (Year 1)
11 COMMON CORE SUBJECTS
- DMCH1214 Mass Communication(Common Core)
- DMCH1224 Human Communication(Common Core)
- DMCH1234 English for Academic Purposes(Common Core)
- DMCH1244 Public Speaking and Presentation Skills(Common Core)
- DMCH1254 Public Relations(Common Core)
- DMCH1264 Multimedia Design(Common Core)
- DMCH1274 Marketing Communication(Common Core)
- DMCH1284 Writing for Mass Media(Common Core)
- DMCH1294 Principles of Journalism(Common Core)
- DMCH1314 Entrepreneurship(Common Core)
- DMCH1324 Acting for Film and Theatre(Common Core)
MPU 1 (Choose One)
- MPU2183 Penghayatan Etika dan Peradaban (Local student only)
- MPU2193 Falsafah dan Isu Semasa (Local student only)
- MPU2133 Bahasa Melayu Komunikasi 1 (Compulsory for Foreign student)
MPU2/MPU3 (Choose One)
- MPU2213 Bahasa Kebangsaan A (Compulsory for local student who did not have credit in BM SPM)
- MPU2313 Introduction to Malaysian Tourism
Subject Listing (Year 2)
4 Common Core Subjects
- DMCH2123 Graphics and Publication Design (Common Core)
- DMCH2133 Introduction to Research (Common Core)
- DMCH2143 Introduction to Digital Marketing (Common Core)
- DMCH2268 Industrial Training (Common Core)
3 Discipline Core Subjects + 2 Elective Subjects Option 1 : Communication Analytics; OR
- DMCH2154 Communication in Global Workplace (Discipline Core)
- DMCH2164 Search Engine Optimization (Discipline Core)
- DMCH2173 Visualizing & Communicating Data (Discipline Core)
- DMCH2234 Digital Photography Techniques (Elective)
- DMCH2253 Introduction to Data Analytics (Elective)
Option 2 : Film Making, Broadcast and Media; OR
- DMCH2184 Broadcast & New Media (Discipline Core)
- DMCH2173 Visualizing & Communicating Data (Discipline Core)
- DMCH2194 Creative Media Production (Discipline Core)
- DMCH2214 Films for YouTube and Social Media (Elective)
- DMCH2253 Introduction to Data Analytics (Elective)
Option 3 : Social and Digital Media Marketing
- DMCH2214 Films for YouTube and Social Media (Discipline Core)
- DMCH2223 Advertising (Discipline Core)
- DMCH2164 Search Engine Optimization (Discipline Core)
- DMCH2244 Media, Technology & Society (Elective)
- DMCH2253 Introduction to Data Analytics (Elective)
General Elective
- GEN2513 Communication 1 (depending on subject availability)
MPU 4 (Choose One)
- MPU2412 Co-Curriculum – Sports 1
- MPU2422 Co-Curriculum – Community Service 1
